Doctor Mopp Coca-Cola Toothpaste

It is hard to see why this fizzy cola children’s toothpaste never caught on. It brings a fun aspect to bedtime that few people can match in later life.

Camberwick Green toothpaste came in six natural, healthy* flavours, from Captain Snort (pork scratchings) and Mrs Honeyman (tonic wine) to Windy Miller (tramp). It was part of a range of tempting tie-ins that included M*A*S*H potato and the Secret Seven Party Seven, aimed at adolescents.

What price now a jar of It Ain’t Half Hot Mum chicken madras baby food? The legendary toddler treat was withdrawn from sale in 1979, when it was recognised that a concert party of British soldiers in India might leave an unpleasant taste in the mouth.

camberwick green toothpaste - back catalogue blog - bring back the magic of the 70s
* This product comes with a doctor’s stamp of approval. You can safely ignore the gag that PC McGarry used to stop him blabbing from his cell at the station.
camberwick green toothpaste - back catalogue blog - bring back the magic of the 70s
Thanks to Elaine at kitschandcurious.co.uk for the pictures. Check out her enviable button trees – and please do get in touch if you have got any stuff that belongs in the pages of Back Catalogue.

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