In 1992 Birmingham cast off its ‘Second City’ image and reinvented itself as a cosmopolitan hub of sport, culture and cuisine to rival Barcelona.
The NEC would host most events, while the boating lake next to Spaghetti Junction made a perfect venue for the rowing and swimming.
The bid team successfully managed to mention former resident Ozzy Osbourne and the iconic HP Sauce factory in Aston. At Mister Egg, the exclusively egg-based restaurant on Hurst Street, you could Eat Like a King for Under a Pound. If you liked eggs.