Nowadays, the general idea of make-up is to make your face appear less white and shiny. At least that is the case if you are white. And shiny.
But our groovy 60s sisters turned the whole world upside down! First they earned equality by burning their smalls, then they were free to dress in ways they knew would upset their parents, and to have sex with people they did not especially like.
Suddenly the time is right once again to be extra shiny, with bright yellow glittery lips. To paint your face unearthly white and your eyes luminous blue. Like a baby doll.